From the market the reaction is that our initiative of promoting transparent pricing is very timely - especially in today’s digital age where everybody is scouting for best prices on the Internet when it comes to new clothes, the next vacation or even a dental unit!
We are happy to see that many of our XO Partner are welcoming this initiative, as expressed for instance by Christelle Marclay at Flexdental, Switzerland: ‘It is a good thing to have price transparency. The clients greatly appreciate the possibility to be able to configure their device online and get a good idea about the price level. It is very helpful for them and is a step in the right directions as some other manufacturers have already showcased. We are excited for the future to come!’.