What do you think about the dental market in Norway?
It is very encouraging [to lead a dental clinic in Norway] and it is very motivating. I myself am originally a physiotherapist with 20 years of experience in running a clinic and a training center. I find this very helpful, I see many of the same elements. I also have a Management education from business school in Oslo. A link between people with managerial skills and people with the dental skills is much needed. It develops our branch and the clinics. When it comes to marketing and model thinking I find Norway an immature market. It works here a little bit like kick and run. In Denmark or in USA there is a much more professional approach. I do not mean the dental approach, but the professional approach.
Why did you decide to choose XO 4 units?
It is the design with emphasis on patient’s comfort, the functionality and of course the reliability. Also the possibility to work with two or four hands. We call it a ‘microdelegation’, which is delegating tasks to dental hygienist or dental assistant. Delegation is a very important element of our model.
Aker Brygge is a beautiful area, but we can imagine that space here is quite expensive, could you tell us why did you choose this area?
Aker Brygge is a hot spot in Oslo, but it is not only hot people that are visiting us. People from all over Oslo who work in Aker Brygge come to us, yet our prices here are the same as in Lysaker [second Dentales clinc]. For us it is an important place to be and present our way and a model of running a dental clinic.
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