XO CARE stepping up attention to our French-speaking customers




XO’s sales team for the French-speaking market is expanding; We are happy to announce that Samuel Martin has been employed as our new Area Sales Manager for XO in France.

Samuel Martin has previous experience from working as Sales Director and Business Development Manager in the health sector (purification of blood, vaccines and active pharmaceutical ingredients) and was in charge of developing new applications, particularly in the dental field.


In 2010, Samuel established his first company and became a sales agent for several world-renowned dental equipment manufacturers. In 2014, he decided to acquire 4 installation companies that he developed with his teams to make it the first independent distributor in France with 85 employees recognized by all for their professionalism.


" 15 years ago, when I discovered the dental world through a water filtration application to protect the dental units from limestone and sediment, I have never thought that one day I would have the opportunity to join the XO team and represent this extraordinary company in France. The moment I came across the photo of an extraordinary XO dental unit installed in one of the dental clinics in France, it struck me that a dental unit could be more than just a tool, it could be a real partner to a dental professional and a beautiful object in a dental clinic."


Samuels' dual skills, experience in manufacturing and installation of dental units, gives him the right perspective on understanding the challenges and expectations of dental professionals today.


A warm welcome to Samuel!