In order to distribute XO products on the Iberian Peninsula, XO CARE commenced a partnership with UEDA Europa S.A. a year and a half ago. The success of this collaboration was evident at Expodental 2010. Through UEDA, XO has gained a significant hold on the Iberian market. The XO Market Manager for Southern Europe made the following observation: "Experiencing Expodental 2010 was like being witness to the launch of a new product, where the timing is perfect. The Spanish odontologists and XO 4 are an excellent match."